According to Post Planner, here are the best times to post on social media:
Social Network Best Day Best Time
Facebook Thursdays 8pm
Twitter Thursday 5pm
Linkedin Wednesday 9am
Instagram Friday 7pm
Pinterest Friday 1am
52. Add Social Share Buttons to Your Site
Oh, and don’t forget to make it easy for people to share your content on social media.
(Pssst, if you are reading this on desktop, just look to the left.)
An example of social share buttons
An example of social share buttons we use on all blog posts at Kinsta
These improve your online exposure since users find pages and posts they enjoy, then share them on social media sites.
The easiest way is to set up a WordPress social media plugin for your site.
53.
Wouldn’t it be great to get more click-throughs on social media?
Well, the answer may be in using a social media calendar.
This type of calendar helps you to understand:
Why your audience shares (or doesn’t share) your content.
Which types of content people prefer.
What’s more, it also stops you sofa set single from over sharing the same type of stuff too often and allows you to plan on sharing content you know works.
It doesn’t take long to set up your calendar, a spreadsheet will do the trick:
An example of a content calendar you can use
An example of a content calendar you can use to promote blog posts
This simple addition to your social media strategy can help you improve shares and get traffic back to your blog.
Head over to the Post Planner blog to grab a free social media calendar template.
54. Research Your Competitor’s Social Strategy
A great tactic for improving the amount of traffic you get from social media is to spy on your competitors. See what they are doing that is working, and then try and replicate it.
Here’s a couple of social media competitor analysis tools to use:
Buzzsumo
Hootsuite
Sprout Social
Want a super quick social competitive analysis plan?
Let’s go:
Step 1 – Find Your Competitors’ Social Media Strategy
Use a tool like Sprout Social to see what your competitors are doing:
Competitor research using Social Sprout
Competitor research using Social Sprout
Then think about things like:
What keywords are they using?
Who are they following?
What social networks are they on?
How big is their audience?
How often do they post?
Step 2 – Analyze Their Profiles and Content
Have a look at each of their social profiles. What do they do well, and what don’t they do well?
Look for things like:
Are they posting relevant and up-to-date content?
Do they have good or bad customer service?
Are there spelling mistakes?
What kind of images are they using?
Are they using unique angles to promote themselves?
Step 3 – Monitor Any Changes
Social media is a never-ending stream of content so monitor what your competitors are doing (some of the tools mentioned above can help).
durasters 